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Customers are your ambassadors and if you provide them good service, they will come back to you as well as recommend your business to more clients. To create amazing movements you need to make the customers feel that you can oblige as much as possible to make their day better and have a wonderful customer experience.

The following are the five methods or ways you can entice your customers by going beyond their expectations by providing them additional value without any extra costs. These five ways include-

Do what you have promised them without exception

Doing the activities that you have promised to do to your customers is the first step in building systems around enticing moments. You should need to go the extra mile to impress your customers and that includes taking into confidence your entire team on board to ensure that they follow up and meet their deadlines without any issues. Provide the customer more than what they expect in the form of discounts/complimentary gifts or support that makes them feel appreciated.

Admitting mistakes and fixing problems when things go wrong

Admitting mistakes go a long way in building the goodwill of customers. We usually encounter poor reviews when we tend to take the services/products provided to the customers for granted. The biggest customer service mistakes include hiring the wrong staff, under-promising, over-promising, not training or empowering your team, not adhering to customer policy and avoid giving proper customer feedback. It is important not to do these mistakes.

Gain respect from customers through feedback

Customers respect those organizations or businesses that take up the responsibility for their mistakes and take necessary actions to correct them. Customer relationship gets a boost when a problem is handled well. For continuous improvement, it is important to look for feedback by surveying customers on regular basis and rewarding them for taking up the survey. Feedback indeed helps you in decision-making.
Getting customer feedback helps in gaining a better understanding of your market and about your competitors. Your customers are your encyclopedia and help you in running your business. Ask questions such as “How our team did create an exceptional experience for you, “Tell us about what you have liked most about our products/services etc.

Sticking with your valued customers

It is important to stick to your valued customers who treat your business with the respect and dignity you deserve. Your customers are your assets and it is important to focus on them who would turn out to be your brand ambassadors. Focus on 20 percent of your ideal market to retain the most valued customers.

Make follow up and follow through with your mission

You can lose your new customers in case you do not follow up and follow through after the sales transaction. The majority of customers may go to your competitors if they do not feel appreciated as follow up is where the money is. Customers having good experience doing business with you will give you repeated business only if you follow up by giving them more than their expectations after their first purchase. Following-up and follow-through makes the customers feel special and they would like to purchase more goods or services as it gives them a chance to be heard and be engaged.

Avanish Singh Visen
CEO - DCJ Group